Search Engine Marketing is one of the most popular and effective ways of advertising in the
twenty-first century. Search engine such as Google, Yahoo! and MSN receive millions of search queries
every day, which is why it is so important to been seen on these engines.

Mathew Callingham Associates (UK) offer two solutions for Search Engine Marketing; Pay-Per click
management and website optimisation.

What's the difference between the two? Pay-Per-Click management will allow you to be listed in the
sponsored sections of search engines and you pay each time someone clicks on your advertisement. Website
optimisation is a process that optimises your website's code and content to help gain higher rankings
in the "organic search results". These are the listings you see under the sponsored sections. The advantage
of having website optimisation applied to your website is that you don't pay per click. However, you can
expect to wait up to six months before you start seeing good results in the listings.

(Don't let any other company tell you differently.)

Call free on 01642 345156 for more information or examples.